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Stephen Rosa, (add)venturesĪbout 15 million young registered voters didn’t cast a ballot in 2016 because of a lack of transportation. The result: a medium that satisfies advertising and training goals by focusing on engagement, rather than impressions.

Consumers don’t just read the brand’s messaging, they experience it by scaling rock walls or practicing their boxing skills. Powerade’s workout billboards bring the messaging “You have more power than you think” to life with interactive fitness installments.

Straws from the bottle are extended to each of the apartment’s windows, and the tagline reads: “refresh on the Coca-Cola side of life.” Simple, clever and effective. Located on the side of an apartment building, it’s a classic Coca-Cola red billboard with a half-full bottle in the center. Coca-Cola’s large billboard in Toronto is one of the most effective, share-worthy billboards of 2018.